Brand
The mark.
A deconstructed A: the peak, the crossbar, the base. Three primitives, one letter. Use the SVG as the source of truth; the PNGs are for places that will not take a vector.
AGENTIC PRIMITIVES
How to use it
Do
- Keep the three strokes together. The A is the mark; do not use one bar alone.
- On light surfaces: navy mark. On dark surfaces: white mark.
- Give it room — at least a quarter of the mark’s height as clear space.
- Pair with Inter (or the system UI sans). Tracking on the wordmark is part of the lockup.
Don’t
- Do not recolour the mark except navy / white (or the ink of the surface).
- Do not outline, drop-shadow, or put it in a circle unless you use the provided icon field.
- Do not set the wordmark in a condensed or decorative face.
- Do not add a tagline inside the lockup. The sentence lives next to it, not in it.
#07101c ink#0b2a4a navy#ffffff paper#b45309 brass (accent only)
